INTERNATIONAL SMOKE, SAN FRANCISCO
Created by celebrity Ayesha Curry, International Smoke is a vibrant, globally inspired dining destination in San Francisco, celebrating bold flavors and international barbecue traditions.
I was brought on to lead content creation and digital storytelling for their social media channels. My focus was on visually showcasing the bold flavors, ambiance, and signature dishes through stylized photography and behind-the-scenes storytelling.
The result: elevated brand presence online and increased engagement across key social platforms, helping drive awareness and restaurant bookings.
IMPACT
Built social media following to 54,000 across Instagram + Facebook
38,000 clicks to restaurant reservations via social media
390,000 reach per month
200,000 impressions per month
SERVICES
Social media strategy + management
Copy (messaging)
Capture (photography + videography)
Influencer marketing
Social media campaign strategy
