MINA TEST KITCHEN, SAN FRANCISCO

Founded by Michelin-starred Chef Michael Mina, Mina Test Kitchen served as an experimental space to launch new restaurant concepts in collaboration with award-winning chefs.

I was brought on to build buzz and drive diners to the space. I created a scalable social media framework that could be applied across each rotating concept, produced crave-worthy content, organized local influencer events, and used Instagram as a conversion tool to drive reservations.

The results: measurable growth in engagement and bookings for standout concepts like Mi Almita—an elegant showcase of Oaxacan cuisine by Chef Hugo Ortega—and Postcards from La Costiera, a coastal Italian concept by Chef Adam Sobel.

IMPACT

• 115.4% increase in monthly engagement on Instagram

• 441% increase in monthly impressions on Instagram

• 200 unique monthly clicks to their Open Table reservation page via Instagram

  INFLUENCER EVENT 
  252,675 Combined impressions in the SF Food/Travel/Lifestyle community
  7,376 Combined likes
  140 Combined comments on those posts

  200 new followers

SERVICES

• Social Media Strategy

• Influencer Marketing

• Capture (photography + videography)

• Copy (social media messaging)