THE STREET, HAWAI

The Street is an indoor food hall located in Honolulu, curated by Michelin-starred Chef Michael Mina and featuring a collection of innovative restaurant concepts.

I traveled to Hawaii to lead the launch of their social media strategy—creating high-impact visual content, building an adaptable framework the team could manage in-house, and launching campaigns to increase local awareness and foot traffic.

Our efforts led to rapid growth in brand engagement and a boost in diners during the first month of launch.

IMPACT 

• 300% Increase in social media engagement

• 100% Increased brand awareness

• Influencer Marketing Campaigns

  4,000 combined likes

  1000 new followers within first week

  100,000 impressions

  200,000 reach

SERVICES

• Copy (messaging)

• Capture (photography + videography)

• Influencer Marketing

• Social Media Campaigns