PABU, BOSTON

Pabu is an award-winning Japanese restaurant with locations in Boston and San Francisco, known for its modern take on fine dining izakaya.

I partnered with the team to develop content for social media and drive awareness around the launch of their new lunch program. I produced crave-worthy, visually refined photography, and launched strategic influencer, social media, and delivery platform campaigns to support the rollout.

The result: increased visibility, awareness, and revenue for the lunch service at Pabu.

IMPACT

  • Gained 1000 new followers in 2 days, running an influencer campaign

  • Generated $3000+ in lunch sales within the first week

  • 200% increase in social media engagement

SERVICES

  • Capture (photography)

  • Copy (social media messaging)

  • Influencer Marketing Campaigns

  • Delivery Partner Campaigns

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